Readership Figures

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The Top 9 Film and Music Magazines
	Title	Publisher	Jan-Jun 2010	Prd/prd change	Yr/yr change
1	Empire	Bauer Media	179,064	-7.8%	-7.7%
2	Mojo	Bauer Media	91,678	-6.9%	-6.2%
3	Q	Bauer Media	89,450	-5.7%	-10.7%
4	Total Film	Future	76,088	-6.1%	-10.5%
5	Uncut	IPC	74,067	-1.9%	-3.2%
6	Classic Rock	Future	70,323	-1.3%	0.0%
7	Metal Hammer	Future	44,034	5.4%	-4.3%
8	Kerrang!	Bauer Media	44,013	7.0%	1.8%
9	New Musical Express	IPC	33,875	-12.0%	-17.3%

I researched readership figures on Music and Film magazines using http://www.mediaweek.co.uk/news/1022008/MAGAZINE-ABCs-Kerrang-high-note-music-film/ to collect information on which magazine were the best selling so that I can decide what articles sell best and which layouts are most attractive by the amount of people reading the magazine. This gives a rough idea on which music magazines are most popular. I find it interestering that the majority of magazines drop readers expect for Kerrang! and Metal Hammer which gains readers. This could indicate to a higher need for alternative and metal magazines as these are the two that have increased. Empire magazine has the highest amount of readers however it is more a film magazine so is not as relevant to my enquiry. Q magazine has the 3rd largest amount of readers although the drop in readers can be explained by its wide variety of music as the next issue may have contained a differant genre of music that didn't attract the readers as well. 

In conclusion I would want to create a magazine that could sustain viewers so make it focused on one genre. The genre that would be most suitable would be Metal or Alternive/Punk as these are the genres that have increased in viewers over the last year so therefore there is becmoning a higher demand for them.