Orignal Photo-shoot

This is a few of the original photos from the photo-shoot for the magazine cover and double spread.

Cover Page First Draft

This Is the beginning of my music magazine cover. I will still have to add images to cover and change the colours to suit the images however this is a rough draft of the final outcome.

Draft Designs

These are the first designs for my magazine cover 

These are designs for possable contents pages.

These are the designs for the double page spread

Font and Colour Scheme Analyse

For my music magazine I will have to choose a font for the masthead and a colour scheme to stick to on each page.

I researched differant fonts for my title and selected a few I thought would work well on the front of the cover. I am looking for bold and eyecatching title that will be eaily recoginsed as the brand identity. I narrowed down the chioces to two fonts I particularry liked. These are the 3rd up from the bottomw and the 6th down from the top. I feel these two are bold and attractive and work well with my music magazine.

In conlclusion I decided to use the Ko City font. I feel this suits the music genre  of the magazine well as the writing fades out at the edges like sound waves so is associated with the music genre. I felt the font looked better in lowercase lettering as it made a more interesting effect and made it more attractive however the uppercase lettering is clearer to read I feel it would not look as good on the cover of the magzine

As for the colour scheme I have decided I should keep it simple and use darker colours for the background as this seems to work well in other magzines. I want to keep the colours appealing to both genders as not to limit the market the magazine will attract. Bellow I tried combining a variety of differant colours keeping to the simly theme of 3 or 4 colours. I feel they would all create effective covers however I particuarlly like the whie,black,yellow and blue colour scheme as it works well on other magazines such as kerrang and is attractive and effective. So I intend to use this colour scheme in my own cover page.



Treatment Sheet

The Magazine : Unplugged!

Target Readership: Unplugged! is aimed at readers between the ages of 15 - 18 but the magazine may also appeal to younger and older readers that are interesting in the genre of music. The genre of music I am going to aim the magazine at is Alternative/Rock as this seems a successful market to enter as the readers for these magazines are increasing  as seen in my 'readership research'. It will be aimed at a high school and college audience. This means the magazine needs to be affordable although many people this age hold down part time jobs so I estimate the price at £2.95 which is affordable but allows the magazine to make a profit. Unplugged! readers need to be interested in the genre of music and want to read about differant bands that will come up in the magazine. They want to be outgoing as there will be advertisments for festivals and concerts that could be won. Unplugged! is the magazin college students pay attention to and read up on there favourate bands or discover new bands.

Form and Style: Unplugged! is a A4 full colour magazine which contains band infomation, concerts, festivals, reviews, news, events and competitions. Covers of the magazine use images of bands featured within the issue and models used in the magazine are of people roughly the same age as the targetted audience.  Coverlines on the cover show the magazine to be exciting and dynamtic advertising what is in the issue dealing with which bands can be seen in the magazine and competetions featured within the pages. The graphics used are bold and vibrant. The cover will have a busy theme to show the magazine is worth the money although the occasional cover will be simple to advertise one thing inparticular such as big bands. The magazine will selll at £2.95 which is affordable for teenage audiences as the majority of them hold down part time jobs and the magazine will only be released every fortnight.

Themes and Typical features: Unplugged! will have regualr features of a typical music magzine. Every issue will include interviews and articles on bands and competitions that could be entered. There will be a strong focas on equally presenting new and upcoming bands with the more famous bands. It will have a strong reader influence and will be based upon what the target audience wants from the magazine and will review the latest music that is popular among the target audience. Unplugged! will also featured local bands that are starting up in differnt areas so that people within the area will be more interested to see there friends featured within the magazine.Artciles about events and concerts willl feature every few issues to keep interest in the magazine.The writers will use language familuar to students and will have an informal tone in some articles.

Potential advertisers: A range of bands and shops will advertise in the magazine each issue. Particullary those with a link with the music genre of the magzine and affordable to the audince such as HMV music stores.

Editorial Team: The editorial team for Unplugged! will be made up of experienced writers and esigners that are interested in music. The team will be made up of men and women from the ages 22, as it gives younger people a better chance to get into the industry and influence the magazine however readers are also asked to contribute there ideas. The aim of the team is to create attractive, fresh ideas to the target audience whilst also having reliable experince

Readership Figures

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The Top 9 Film and Music Magazines
	Title	Publisher	Jan-Jun 2010	Prd/prd change	Yr/yr change
1	Empire	Bauer Media	179,064	-7.8%	-7.7%
2	Mojo	Bauer Media	91,678	-6.9%	-6.2%
3	Q	Bauer Media	89,450	-5.7%	-10.7%
4	Total Film	Future	76,088	-6.1%	-10.5%
5	Uncut	IPC	74,067	-1.9%	-3.2%
6	Classic Rock	Future	70,323	-1.3%	0.0%
7	Metal Hammer	Future	44,034	5.4%	-4.3%
8	Kerrang!	Bauer Media	44,013	7.0%	1.8%
9	New Musical Express	IPC	33,875	-12.0%	-17.3%

I researched readership figures on Music and Film magazines using http://www.mediaweek.co.uk/news/1022008/MAGAZINE-ABCs-Kerrang-high-note-music-film/ to collect information on which magazine were the best selling so that I can decide what articles sell best and which layouts are most attractive by the amount of people reading the magazine. This gives a rough idea on which music magazines are most popular. I find it interestering that the majority of magazines drop readers expect for Kerrang! and Metal Hammer which gains readers. This could indicate to a higher need for alternative and metal magazines as these are the two that have increased. Empire magazine has the highest amount of readers however it is more a film magazine so is not as relevant to my enquiry. Q magazine has the 3rd largest amount of readers although the drop in readers can be explained by its wide variety of music as the next issue may have contained a differant genre of music that didn't attract the readers as well. 

In conclusion I would want to create a magazine that could sustain viewers so make it focused on one genre. The genre that would be most suitable would be Metal or Alternive/Punk as these are the genres that have increased in viewers over the last year so therefore there is becmoning a higher demand for them.

Textual Analyse: Double Page Spread

Kerrang creates an attractive and interesting double page spread on its atrists. This article is on my chemical romance and includes alot of information to make the reader want to buy and read the article.

Titles.

The magazine chooses to put the title across the two pages. It uses a quote form the band "Were Being The Best MCR We Can Be" for the title. This draws the reader into the interview with the band and the information on the page. The title is the biggest and brightest text on the page to draw the reader in. It is also all in uppercase lettering to make it easier to read and more attractive.

Layout.
The layout for the double page spread is busy but effective. The first page is taken u by one main picture of the lead singer. There are more pictures across the bottom of the second page and the majority of the double spread is taken up by these images. They are also all in black and white which makes the page look smarter. The text is positioned under the title and above the images on the second page. There is only a small amount of text which is more attractive to a younger audience that don't want to read a much. There is also an extra piece of information at the top left corner advertising the interview as a World Exclusive which makes the pages sound more important and interesting. On the left of the page they give a "Low Down" on the new tracks by My Chemical Romance as well.

Colours.

This two page spread has a simple colours scheme using mainly blacks, reds and whites. The images on the pages are also all in black and white. this keeps with the dark colour scheme and makes the magazine look smarter and more professional.  It also allows the black background to blend into the biggest picture so it matched well among the picture. The text on the page are different colours.the main title is red and white, with the most important information being in white so that it is contrast to the background ad stands out more. The main article is in white text against the background so it can be easily read. However the lowdown is positioned on a white strip with black and red writing which keeps to the colour scheme but creates an effective and attractive piece. The title of the "Lowdown" is against a red background so stands out most against that section. It is a simple colour scheme but effective

Conclusion

I think the double page spread is effective and works well. It uses a simple colour scheme but this makes it easier to read and looks more professional. The use of images works well too as it attracts the reader in and makes the pages look more attractive and cuts down on the amount of text that is there which will not be appealing to young people if there is allot of text on the page. Overall I think this page is successful and I would like to use a similar design in my own work